As an owner, by understanding market value, you’ll have the greatest advantage for selling your home for the most money possible.

In an “up” market, usually referred to as a “buyers’ market,” you can get away with pricing your home a little higher than market value. If you do this is a slow market, often referred to as a sellers’ market, you can end up with a devastating result.

The key to understanding how to properly price your home comes from knowing your home’s “Current Market Value” and the details of the market where your home is for sale. Only then can you fully understand how to deal with minor repairs, determining a listing price and preparing for a reasonable time period that your home will be on the market.

Your Realty Executive professional can guide you every step of the selling process with their exact pricing system.

Pricing Realities

Yes, it’s true! The higher you price your home, the fewer buyers will look at your home. You should see activity if you are listed on MLS® in any market; if you’re not seeing activity, your selling prices is a major indicator.

When You Price Beyond Market Value:

1. You will reduce the number of prospective buyers (see chart), which may not matter in a sellers’ market, as the number of buyers is high. In a regular market, prices increase or decrease less that 2% annually.
   
2. Helps to make your listing more competitive, as homebuyers generally buyers price shop. As buyers look at all online home listings with their agent, they become quite educated in the marketplace, quickly identifying the available home that is best suited for them.
   
3. You eliminate interest in your home through online searches and advertising.
   
4. You risk rejection of mortgage approvals – if the home won’t appraise, the lender won’t lend!
   
5. You risk being labeled – many homes are labeled by the industry as over priced, based on market competition, usually resulting in one word: “expired.”

Let our Executives Help You Price Your Home “At” Market Value, generating:

1. More responses to advertising
   
2. More showings
   
3. A house that sells statistically sells in the first 30 days, resulting in the higher price

This successful process results in receiving maximum market value 100% of the time. Call us for a Free Home Evaluation today!